For as long as I can remember, performing artists have been an integral part of the marketing programs for most musical instrument and accessory companies and our company is no exception. We are proud to have artist relationships with over 5,000 of the most talented and creative performing artists across all genres of music.
We also have a heritage of focusing on the future. Many of our products, like NYXL strings, were the result of a pioneering, curious spirit that is always thinking of the future. Our artist relations program is no different. For over forty years our artist focus has been broad but has always had a preference for artists who had the potential to command the attention and respect of their peers and fans in the future.
That kind of D’Addario curiosity is why we created the D’Addario Foundation to support music education and upcoming performing artists; why we have constantly signed artists before they were household names, and why we went to Rolling Stone magazine to assist in selecting the guitar heroes of the future.
What a different world we live in now. Anyone with a computer can not only record music, but they can release and promote it as well. The doors are wide open. There are more bands out there than ever before. There are also more great guitarists out there now than ever before, but how does one sift through all of the music to find the artists that might become their favorites?
To help answer that question D’Addario went to the penultimate list maker, Rolling Stone Magazine with just that idea - identify up-and-comers with the potential to become the next class of guitar legends; create a list meant to inspire new guitarists to get started on the instrument and to encourage those already playing to keep learning the craft. After all anything is possible.
Rolling Stone Young Guns 1-5 l to r: Guthrie Trapp, Derek Miller, Adam Granduciel, Jackie Greene, James Petralli
For thirty weeks starting back on May 1, 2014, Rolling Stone will introduce and interview a new “Young Gun.” Viewers will be able to experience their performances via video and audio clips. Additionally, many of these musicians have been chosen to participate in a D’Addario-sponsored jam tutorial video series with guitarist Matt Sweeney, a robust component that will also be posted within the Rolling Stone Young Guns hub.
Rolling Stone Young Guns 6-10 l to r: Marnie Stern, William Tyler, Chris Letchford, “Bombino” Moctar, Gary Clark Jr.
Look for the latest Young Gun selections at http://www.rollingstone.com/music/franchise/young-guns and on D’Addario’s social sites - Facebook | Twitter | YouTube | Instagram | Google+ -. We would love to hear what you think of the selections and I am sure Rolling Stone would love to hear your suggestions for future Young Gun candidates.